Andromeda EPOS

Why do they matter?

Andromeda matter because they build food businesses, helping small operators become established businesses and helping them every step of the way.

Andromeda EPOS

Why do they matter?

Andromeda matter because they build food businesses, helping small operators become established businesses and helping them every step of the way.

The challenge

Andromeda was a brand that had fallen behind the times. With next to no change to their look and feel to either their product or their marketing since 1993, they were falling far behind their startup competitors.

Our process
  • Create a refreshed brand vision and a grounded purpose
  • A renewed value proposition that can be used internally to both inspire and benchmark the team as it grows, and to inspire staff and customers
  • Create a full Andromeda Tone of Voice and copy universe, bringing in relevant, simple language to direct prospects of all types to the most relevant product.
  • A marketing channel strategy to prioritise where their users are and how to contact them
  • Create a brand that cuts through, is engaging and playful
  • Buyer persona creation to bring clarity to their targeting, language and time dedication
  • Reimagined their product offering in four clear products – all in their new branded universe
  • Deliver a full suite of collateral including website, print and an exhibition stand in time for the Take Away Expo 2018
What we did

Our 14 week transformation process started with a company wide questionnaire, understanding the current situation across all levels of the business with their challenges, customer feedback and development hurdles. This data gave us enough to start understanding the future of Andromeda and what they needed to be.

Following this, a series of workshops with the full team and senior leadership team respectively dove into the purpose and vision of the company. From here we had enough to build a brand that mattered to them, and to their customers.

Our design process delivered a clear, simple and fun brand that sat comfortably alongside companies like Deliveroo, Just Eat and Orderlord which is where they needed to be associated with for their customers to get what they were all about. Our brand environment contained simple and straight forward language, product naming conventions and signposting fit for any business, and simple enough for someone with English as a second language to understand.

Result
  1. Exhibition yielded over 90 leads an improvement on the previous years’
  2. Huge uplift in site traffic and enquiries
The challenge

Andromeda was a brand that had fallen behind the times. With next to no change to their look and feel to either their product or their marketing since 1993, they were falling far behind their startup competitors.

Our process
  • Create a refreshed brand vision and a grounded purpose
  • A renewed value proposition that can be used internally to both inspire and benchmark the team as it grows, and to inspire staff and customers
  • Create a full Andromeda Tone of Voice and copy universe, bringing in relevant, simple language to direct prospects of all types to the most relevant product.
  • A marketing channel strategy to prioritise where their users are and how to contact them
  • Create a brand that cuts through, is engaging and playful
  • Buyer persona creation to bring clarity to their targeting, language and time dedication
  • Reimagined their product offering in four clear products – all in their new branded universe
  • Deliver a full suite of collateral including website, print and an exhibition stand in time for the Take Away Expo 2018
What we did

Our 14 week transformation process started with a company wide questionnaire, understanding the current situation across all levels of the business with their challenges, customer feedback and development hurdles. This data gave us enough to start understanding the future of Andromeda and what they needed to be.

Following this, a series of workshops with the full team and senior leadership team respectively dove into the purpose and vision of the company. From here we had enough to build a brand that mattered to them, and to their customers.

Our design process delivered a clear, simple and fun brand that sat comfortably alongside companies like Deliveroo, Just Eat and Orderlord which is where they needed to be associated with for their customers to get what they were all about. Our brand environment contained simple and straight forward language, product naming conventions and signposting fit for any business, and simple enough for someone with English as a second language to understand.

Result
  1. Exhibition yielded over 90 leads an improvement on the previous years’
  2. Huge uplift in site traffic and enquiries

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