WeSki
Why do they matter?
Because social holidays are awesome, and the mountains are for everyone.
The challenge
Build a brand strategy for WeSki that has its global vision and its product at the core.
Our process
- Mission & Vision statement
- A grounded purpose
- A value proposition that can be used internally to both inspire and benchmark the team as it grows, and to inspire consumers towards engagement
- A content strategy that starts to uncover the wonder of the mountains and social holidays
- Content pillars to nail down exactly what We Ski will be sharing through their marketing
- Audience Persona profiles to bring clarity to the existing marketing mix and inform new tactics
What we did
Cohesion Labs started by really getting into what WeSki is all about – making social holidays simple.
Their platform is one of the first of its kind in the winter travel industry, where your whole trip; from front door to on the piste, and back again, can be booked through one platform. Whether you’re flying solo, or organizing the annual family meetup, it can all be booked through here.
Our focus was to get into the heart of community, social good, social sharing and earning loyalty through consistent great service.
One challenge this industry consistently sees is that the imagery is boring it’s always the same people, on a mountain, on skis, either jumping off something or flying down a hill. To a lot of people, that’s a turn off.
Our insight is that there is so much more to offer in the mountains than just skiing, and the WeSki community is about showing off everything that the mountains has to offer, not just the pistes.
Result
It’s early days for WeSki, but they have already seen a 300% uplift in sales in the UK, and we’re only just getting started.
