Brands can slow down or find themselves in decline for many reasons, but understanding how it happened is essential to remedying and repositioning for the next chapter of your business.
Internal communications auditing is an effective and essential tool to understand the sentiment of your people before making significant changes that they might not be on board with.
If you have around 100+ employees (in other words an SME to large organisation) there are seven key reasons to start your rebrand inside your business, and not with design:
Employee engagement: it keeps employees informed, involved, and motivated
Discover blind spots: find out what you as a leadership team have been missing through your organisation
Organisational alignment: ensures all employees are on the same page moving forward
Change management: it helps employees guide, understand and accept changes
Innovation and idea sharing: it encourages collaboration and creativity
Employee satisfaction and retention: it improves job satisfaction and reduces turnover.
Brand advocacy: it empowers employees to be effective brand ambassadors, especially if they’ve been involved in the process.
How we do it
Internal communications auditing is an effective and essential tool to understand the sentiment of your people before making significant changes that they might not be on board with.
If you have around 100+ employees (in other words an SME to large organisation) there are seven key reasons to start your rebrand inside your business, and not with design:
