Building a tech brand
Building a tech brand
Building a tech brand
Building a tech brand
Building a tech brand
Our approach to brand design for early stage tech companies, AI companies, SaaS providers, and software firms anywhere in their lifecycle involves a comprehensive suite of deliverables aimed at positioning these businesses where they need to be in relation to their product today, and what it’s growing into.
Our approach to brand design for early stage tech companies, AI companies, SaaS providers, and software firms anywhere in their lifecycle involves a comprehensive suite of deliverables aimed at positioning these businesses where they need to be in relation to their product today, and what it’s growing into.
Our approach to brand design for early stage tech companies, AI companies, SaaS providers, and software firms anywhere in their lifecycle involves a comprehensive suite of deliverables aimed at positioning these businesses where they need to be in relation to their product today, and what it’s growing into.
Our approach to brand design for early stage tech companies, AI companies, SaaS providers, and software firms anywhere in their lifecycle involves a comprehensive suite of deliverables aimed at positioning these businesses where they need to be in relation to their product today, and what it’s growing into.
Our approach to brand design for early stage tech companies, AI companies, SaaS providers, and software firms anywhere in their lifecycle involves a comprehensive suite of deliverables aimed at positioning these businesses where they need to be in relation to their product today, and what it’s growing into.
Getting started:
There is no one size fits all approach, early stage companies need the foundations fixed to make sure the story is clear and understandable, while later stages require more thorough analysis, design considerations, and localisation works for different territories or different sensitivities in different sectors they’re selling in to.
We have worked with companies of all sizes, shapes and pressures in the tech sector, so you’re in good hands to get your brand, story and marketing communications working better.
Strategy
Implementation
What we can do for you:
Strategy and Foundations:
Brand Identity: Crafting a unique and memorable visual identity, including logos, colour palettes, typography, and iconography, that reflects who you, your team and your products are.
Brand Strategy: Developing a strategic roadmap that aligns with the company's vision and goals, ensuring consistent messaging across all platforms. This includes defining brand values, positioning, and messaging frameworks that resonate with tech-savvy audiences, investors, and business clients.
Tone of Voice: Delivering a tone of voice that fits the brand strategy and personality we’ve created with you. You’ll have a toolkit that shows you how your communications are made up.
Investor and stakeholder Communications: Creating polished presentations, pitch decks, and other materials that effectively communicate the company’s potential and vision to investors and stakeholders, using clear and impactful design.
Strategy
Implementation
What we can do for you:
Strategy and Foundations:
Brand Identity: Crafting a unique and memorable visual identity, including logos, colour palettes, typography, and iconography, that reflects who you, your team and your products are.
Brand Strategy: Developing a strategic roadmap that aligns with the company's vision and goals, ensuring consistent messaging across all platforms. This includes defining brand values, positioning, and messaging frameworks that resonate with tech-savvy audiences, investors, and business clients.
Tone of Voice: Delivering a tone of voice that fits the brand strategy and personality we’ve created with you. You’ll have a toolkit that shows you how your communications are made up.
Investor and stakeholder Communications: Creating polished presentations, pitch decks, and other materials that effectively communicate the company’s potential and vision to investors and stakeholders, using clear and impactful design.
Strategy
Implementation
What we can do for you:
Strategy and Foundations:
Brand Identity: Crafting a unique and memorable visual identity, including logos, colour palettes, typography, and iconography, that reflects who you, your team and your products are.
Brand Strategy: Developing a strategic roadmap that aligns with the company's vision and goals, ensuring consistent messaging across all platforms. This includes defining brand values, positioning, and messaging frameworks that resonate with tech-savvy audiences, investors, and business clients.
Tone of Voice: Delivering a tone of voice that fits the brand strategy and personality we’ve created with you. You’ll have a toolkit that shows you how your communications are made up.
Investor and stakeholder Communications: Creating polished presentations, pitch decks, and other materials that effectively communicate the company’s potential and vision to investors and stakeholders, using clear and impactful design.
Strategy
Implementation
What we can do for you:
Strategy and Foundations:
Brand Identity: Crafting a unique and memorable visual identity, including logos, colour palettes, typography, and iconography, that reflects who you, your team and your products are.
Brand Strategy: Developing a strategic roadmap that aligns with the company's vision and goals, ensuring consistent messaging across all platforms. This includes defining brand values, positioning, and messaging frameworks that resonate with tech-savvy audiences, investors, and business clients.
Tone of Voice: Delivering a tone of voice that fits the brand strategy and personality we’ve created with you. You’ll have a toolkit that shows you how your communications are made up.
Investor and stakeholder Communications: Creating polished presentations, pitch decks, and other materials that effectively communicate the company’s potential and vision to investors and stakeholders, using clear and impactful design.
Doesn’t that sound lovely?
Those are some of the building blocks of a well regarded tech brand. Your sales cycle, your customers’ procurement timelines are all considered as part of our analysis and implementation to ensure that we’re not only working diligently on the brand, but on the commercial quality that it sits upon.
We also deliver advisory and direct counsel to internal teams who are doing this themselves, as well as team building workshops to increase cohesion across marketing, sales, operations and commercial teams to make sure the people selling the brand are happy and empowered to do the best job they can.
What our clients say:
No feedback was unworkable, and no challenge was unmet. Throughout the experience, we felt like Cohesion Labs knew and understood who we were and brought it to life exceptionally. The momentum was kept moving from concept to delivery, and we got everything we needed in a toolkit we can draw from whenever we need it. We’re excited to get it out to the world and start bioengineering better.
Russ Tucker, CEO @twig.bio
No feedback was unworkable, and no challenge was unmet. Throughout the experience, we felt like Cohesion Labs knew and understood who we were and brought it to life exceptionally. The momentum was kept moving from concept to delivery, and we got everything we needed in a toolkit we can draw from whenever we need it. We’re excited to get it out to the world and start bioengineering better.
Russ Tucker, CEO @twig.bio
The detail in the work has been exceptional, defining our on product/off product communication styles and visual signposting as well as giving some guidelines on the UI for our platform. These are all critically important to guarding how we talk to our audience and how our product is going to be used.
Sid Jayakumar, CEO @finster.ai
What it looks like
We’ve worked with some of the most exciting companies in therapeutics, bioengineering, bio and med tech, we underpin our creativity with competent science writers, making sure it’s always as factual as it is exciting.
Here’s some of the science & technology brands we’ve built, is yours next?:
