Mountain Holidays
A company that wants to create joy by bringing more people to the mountains - and organising tried, tested, and locally-informed experiences for their customers, every time.
Contemporise an ageing brand:
For over 25 years, Collett’s Mountain Holidays had served a loyal client base, using their care, passion and expertise to help their customers access the very best skiing and hillwalking available in Europe. The service they were providing was impeccable - but they found they were serving the same travellers over and over, rather than growing their client base. Realising their current customers wouldn’t be travelling forever, Collett’s saw that they needed to make their legacy brand attractive to a modern audience - to ensure they’d have a client base that would follow them into the next chapter of their business.
New design, for new horizons:
Our role with Collett’s was to help them reimagine their future with a new, bigger client base - and to help them find ways of presenting themselves to this new audience, while still remaining faithful to the core principles of this legacy brand.
We focused on rebuilding and modernising the Collett’s brand environment to speak to younger and future generations of outdoor enthusiasts. With a more contemporary tone of voice, company logo, visual aesthetic, and brand presentation, the new version of Collett’s Mountain Holidays maintained the same principles of quality and expertise that built their brand, while inviting younger travellers in.
Since delivering the conceptual rebrand, we’ve managed Collett’s through the implementation of their Cohesion Labs strategy, acting as brand guardian to deliver a new website and CRM system, coordinate content creation in the Dolomites, advise on new product launches, and manage all external comms.
What we delivered:
Creative conceptualisation
Redrawing the company’s vision, purpose and values statements to speak to a larger and more contemporary customer audience
Comprehensive brand strategy assets
Including a future-forward development plan, and strategy papers for key messaging, and content marketing across print, email, and social platforms
Brand expression guidelines
Including naming conventions, tone of voice guidance, and style guides for imagery and presentation
Brand environment resources
Including a new company logo and a new suite of design work to repackage existing products as more premium experiences
New website creation
With full rewrites of existing copy, new imagery, comprehensive redesign and restructure of site navigation, and full SEO
New CRM system
Creation and maintenance of a new CRM system
Sales pipeline automation
Sales pipeline automation
External comms management
Covering all external campaigns, print ads, social strategy and partnering with third party agencies to deliver audience growth and lead generation
The headline:
Since relaunching Collett’s Mountain Holidays with Cohesion Labs assets and strategy, the company has seen 18% YoY growth. With a fresh look and feel to the brand, Collett’s is now bringing a whole new generation of travellers to the mountains - and ensuring the longer legacy of their brand.
