Finster AI is accelerating the investment insight process with its proprietary AI. Building their product with a razor focus on what analysts need, quickly.
Year
2024
Industry
FinTech
Setting the pace for investment insights
Finster needed to prove that it understood its audience and what they were trying to achieve. They know their customer needs inside out and have already demonstrated success in their demo platform to several excited prospects and investors.
They came to Cohesion Labs to solidify their brand, using their team, tech and a belief that their product belonged among the very best in the burgeoning AI defined technology.
Our Approach:
To power the visual identity we explored ways to represent data sets and how the platform can harness this information at scale using AI. Precise, geometric formations of shapes informed the visual language helping to elevate brand materials and increase recognition for Finster AI. The visual property also has neat connection with the logo mark which subtly reveals the letter 'F'.
We delivered a versatile toolkit which can flex and adapt to different needs. The colour applied has added depth through gradients and textural grain for use on more aesthetic treatments. It was also important to give guidance for the more restrained use of colour on the platform interface which includes more intricate layouts.
What we delivered:
Tone of Voice &
Key Messaging
A clear and concise Tone of Voice was established to be an easy to follow and understand methodology of speaking in detail to the end users and decision makers of the product. Pushing efficiency and effectiveness over being ornamental and emotional, the tone is direct and suits the institutional investor audience Finster is chasing.
Brand Assets & Materials
A full and thorough visual identity delivered beatifully included their Visual ID kit via Figma to ensure the product team could pull assets directly, speeding up delivery. And further, animations, collateral, pitch deck creation and social identity were all considered and delivered with aplomb.
Web Build
Step one in getting Finster AI off the ground was to ensure their website was clean, clear and engaging, utilising our animations throughout the site. Further work is planned for the product launch that integrates demo's, video and bespoke photography.
What they said
"The CL team were able to capture the balance we were striving for and have delivered a brand we love and are excited to share, through our logo, our positioning, colour palette and bringing Finster to life. It's great to be starting our journey with something so thorough and considered!
The detail in the work has been exceptional, defining our on product/off product communication styles and visual signposting as well as giving some guidelines on the UI for our platform. These are all critically important to guarding how we talk to our audience and how our product is going to be used.
CL built out our website with great attention to detail and leaving room for us to customise as we bring our platform to life, and we can't wait to see how that looks then.
From the brand, to our new pitch deck, to the website, we love it.
Sid Jayakumar
CEO
