A bioengineering company harnessing the power of AI to produce sustainable alternatives for the world’s most common (and harmful) product ingredients.

Year
2022
Industry
Biotech
Website

AI Inspired, AI defined brand system

twig is reengineering the world’s biggest little ingredients in order to change harmful production practices, and create a brighter, more sustainable future. 

Their AI-led bioengineering lab is using big science to tackle even bigger problems: the environmental destruction caused by hyperintensive farming practices and the global reliance on petrochemicals. These are frightening ideas that can turn people away - and twig wanted to stand apart from the doomsayers.
For twig’s science-forward solutions to have their full impact, they needed to invite people in. They needed a brand that showed their personality and their optimism in every moment - to position bioengineering as an exciting and accessible solution for everyone.

Our process

For twig, it was always about their science, and what it could achieve for the world. Creating their brand identity was an intensive, collaborative process that started with their AI-led lab work, and showcased the personality of the team implementing that work. We went through every part of their discovery and production process, step-by-step, to understand how twig makes new ingredients. 

Their new brand is built around the colon, which appears in their AI-led strain identifier system, and signals the twig promise of something more - something better - to follow. Carefully balancing rigorous design structures, the creativity and promise of AI-generated imagery, and down-to-earth human language, twig’s self-expression now matches its own internal structures - making for a truly cohesive brand identity.

What we did

We made sure twig achieved total synchronicity between the work they do, and the way they present that work to the world. This included:

Creative conceptualisation

Full discovery and consultation of what twig was and could be

Comprehensive brand toolkit

 With guidelines for AI image generation, as well as tone of voice, visual expression, and design

Brand assets

 Including a twig kitemark, photography and videography, an animation library, and a full stationery suite (PPT template, pitch deck template, letterhead & business card)

Social identity & launch materials

twig needed to be ready to be visible, and ready to scale. So building assets & templates in Canva was a great way to ensure they had full creative control of their brand. We created their templates and style house with a professional Canva account and they took care of the rest.

Web UI/UX & build

The website for twig had to walk the line of building anticipation, expertise and explaining exactly how impactful and different their technology truly is. Integrating their tone of voice, people, photography and video are connected by playful transitions in colour, type use and animations. Their personality bursts through every page, explaining their technology and showcasing the talent they're building.

Testimonial

Working with Cohesion Labs has been a fantastic experience, from the early stages of creative through to actually putting our brand into practice in video, website and beyond, we’re incredibly proud of the brand we’ve created together. 

I was confident we had a solid brand and website, but the litmus test was the launch to our people, our partners and investors. All the feedback I've had has been overwhelmingly positive - people love the colours, the logo, the imagery, the flow through the site, the copy, and the pitch deck is getting great reviews too. 

No feedback was unworkable, and no challenge was unmet. Throughout the experience, we felt like Cohesion Labs knew and understood who we were and brought it to life exceptionally. The momentum was kept moving from concept to delivery, and we got everything we needed in a toolkit we can draw from whenever we need it. We’re excited to get it out to the world and start bioengineering better.

Russ Tucker, CEO @ twig.bio

Working with Cohesion Labs has been a fantastic experience, from the early stages of creative through to actually putting our brand into practice in video, website and beyond, we’re incredibly proud of the brand we’ve created together. 

I was confident we had a solid brand and website, but the litmus test was the launch to our people, our partners and investors. All the feedback I've had has been overwhelmingly positive - people love the colours, the logo, the imagery, the flow through the site, the copy, and the pitch deck is getting great reviews too. 

No feedback was unworkable, and no challenge was unmet. Throughout the experience, we felt like Cohesion Labs knew and understood who we were and brought it to life exceptionally. The momentum was kept up from concept to delivery, and we got everything we needed in a toolkit we can draw from whenever we need it. We’re excited to get it out to the world and start bioengineering better.

Russ Tucker, CEO @ twig.bio

Result

twig have a brand they’re proud of and have now launched. With a suite of bioengineered ingredients in development, twig has a coherent brand expression in place, with the tools they need to generate more materials as they grow. twig now has everything they need to keep harnessing the potential of machine-learning, while ensuring their look, feel, and sound reflects their warmth, enthusiasm and commitment to making our world a better place.

Interested in working together?